So they are "renewing the brand", appointed a committee but the post does not mention anything concrete at all apart from AI FOMO.

Stackoverflow's problem is that they did not push back on AI right from the start. Instead, they launched hundreds of surveys where they tried to extract from developers that they want AI.

Well, they don't. People don't like their free work under the Creative Commons License to be sold to "Open"AI under a partnership.

Is the recent lockdown with captchas designed to grant "Open"AI a monopoly over the stolen Creative Commons contributions? Is that the goal of the rebranding?