taking ideas and making them, i.e., translating said ideas and said "makes" into consumer-ready and profitable products at high quality and massive scale, is not exactly running a lemonade stand and certainly isn't just a flick of the magic wand.

sure, he wasn't John von Neumann. fine. certainly one hell of a visionary and one hell of an executive, though, and a sharp and insightful person. for anyone here who hasn't yet seen it, check out "steve jobs: the lost interview". https://www.youtube.com/watch?v=9m68auPIPRk&t=1s

jobs wasn't a charlatan and he was certainly no slouch.

I think it's pretty well documented that Jobs had direct input into product design. But also, hiring and managing people effectively to produce novel products is part of producing those products.