It’s not really, and it’s more complicated than we think.

If we take a gander at Hollywood, we would be deceived into thinking it’s full of men who take really, really good care of themselves. But it’s not so - most are taking steroids, and even more are doing extreme starvation diets prior to roles.

We can actually see the inflation of physique in real time. Look back 5 years, then 10, then 20. Look at the protagonists - they represent the “peak” of what humans want to look like. By today’s standards, those super heros 20 years ago are scrawny.