I see your point but not really true. people in good shape vs. people who lost weight is pretty visible
If we take a gander at Hollywood, we would be deceived into thinking it’s full of men who take really, really good care of themselves. But it’s not so - most are taking steroids, and even more are doing extreme starvation diets prior to roles.
We can actually see the inflation of physique in real time. Look back 5 years, then 10, then 20. Look at the protagonists - they represent the “peak” of what humans want to look like. By today’s standards, those super heros 20 years ago are scrawny.
On weight, France (amongst others) had to ban extremely low BMI models*, which implies that people are very happy to look at — and desire to have — dangerous body forms.
> people in good shape vs. people who lost weight is pretty visible
People in good shape can be someone who runs/bikes/swims for 30-60 mins a few times a week.