The Bing Search API is priced at $15/1k queries in the cheapest tier, Brave API is $9 at the non-toy tier, Google's pricing for a general search API is unknown but their Search grounding in Gemini costs $35/1k queries.
Search API prices have been going up, not down, over time. The opposite of LLMs, which have gotten 1000x cheaper over the last two years.
As I discovered recently, and much to my surprise, Google does not offer a "general search API", at least not officially.
There is a "custom search" API that sounds like web search, but isn't: it offers a subset of the index, which is not immediately apparent. Confusing and misleading labeling there.
Bing offers something a bit better, but I recently ended up trying the Kagi API, and it is the best thing I found so far. Expensive ($25/1000), but works well.
Try it and you'll see — there is no official Search API and the Custom Search API is quite poor and not usable in most scenarios.
Curious... I can understand that this may be a defensive action, however, feels unenforceable. And in some cases impractical for the user, after seeing this I may keep looking for alternatives for example because it's not clear to me if I have a chat history that has the search results in one of the messages, do I have to have a kind of mechanism to clean those out or something?