I just did a search for dishwashers on Home Depot's site.
166 dishwashers are Energy Star certified out of 310.
Of standard-size only dishwashers, 136 out of 241 carry the Energy Star certification.
That's a not insignificant portion of the dishwasher market that has not done this thing that you put in scare-quotes as "voluntary" and are still carried at the number two reseller of major appliances in the US. Walmart is not a significant reseller of dishwashers.
At Lowes (the number one reseller), 396 out of 539 built-in dishwashers carry the Energy Star certification.
It’s a bit like making a Department of Deliciousness, and “voluntarily” labeling every cookie sold as part of the SweetStar program. My goodness…people like certified delicious products! Let’s hire more people…
I shop at lowes, not home depot or walmart, but lots.
Look at all the fridges lowes sells: https://www.lowes.com/pl/refrigerators/4294857973?goToProdLi...
There's 994 total, 554 are energy star certified. Just over half.
To take it even further, if I shop only what's in stock at my local store, there are 17 options. 11 Energy Star certified.
There's no absence of options if you don't care about energy star certifications.
But now you’re describing market forces.