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It doesn’t?

That name recognition made Coca Cola into a very successful global corporation.

About 95% of people know the Coca Cola brand, about 70% of soda drinkers in the US drink one of its sodas, and about 40% of all people in the US drink it.

Knowing and using are not the same thing.

Your numbers indicate to me their name recognition drives a big part of their value.

40% of the US is a huge customer base.

But whether the competition will emerge as Pepsi or as RC-Cola is still tbd.

or that they would drink it if a well designed, delicious, but no HFCS nor sugar alternative were marketed with funding