I was actually coming to HN to say the exact same thing. I assumed the link to "Cheddar" in the blog post would give me some information -- also assumed that the logo would take me a top page that would have information about the product.

What I have learned: * Cheddar is out for Mac * Cheddar is opensource for iOS * Sam is the creator of Cheddar * Archiving is not supported

What I have no learned: * What Cheddar is * Why I should care