My favorite example is watching the company “C3” evolve over time in it’s NPR ads:

> Originally the "C" in the company's name was a reference to "carbon" and the "3" was a reference to "measure, mitigate and monetize" because the company's original goal was to help manage corporate carbon footprints.[3] For some time in 2016 the company was named C3IoT and before that was briefly named C3 Energy

https://en.m.wikipedia.org/wiki/C3.ai

And yes, now they are C3.ai

The AI hype cycle will only be complete when they change their name.