The credit card system is far less generous than App Store's policies. Apple offers no-questions asked refunds. Credit cards don't.
The credit card system is far less generous than App Store's policies. Apple offers no-questions asked refunds. Credit cards don't.
If the customer requests too many refunds (say 3-4 within a few months) their Apple ID is likely to be banned from making further purchases.
As another commenter said, in some cases Apple's power in the relationship is detrimental to the consumer - if a user issues a chargeback then Apple can disable their entire Apple account.
Apple is too powerful in this relationship to provide it. If I have a problem with a merchant I can go to my credit card company about it. If I have a problem with my credit card company I might lose out on that one transaction but I can get a different credit card.
If I have a problem with Apple (or Steam or Nintendo or…) I either have to take the abuse or lose past “purchases”.
And the merchant themselves can do no questions asked refunds anyway.
Apple knows it's a rip-off: Apple has explicitly forbidden app developers from ever informing users how much they're paying for Apple's services.