I can recall one conversation where I was doing a lot of asking in a phone conversation with a friend and he was talking for maybe an hour about what was new in his life and there was a natural break and I realized I didn't really talk too much about myself and so I did, and the conversation just died. He didn't ask more questions or show a lot of interest in what I was saying. I don't think it's always different communication styles.
To me, a good conversation, and not one where you're just exchanging information for some utilitarian purpose, is a back and forth where you share stories, ask for details, show interest, and really connect. It's not just a "I'll talk for a bit and when I'm done, you talk for a bit". I've been in those types of conversations too and often I afterwards feel like I didn't really connect with another person. I just used them to share something I found interesting and they did the same to me. I didn't really gain insight into who they are.
Of course not every conversation has to be a deep connection, but in the context of dating (as in at the start of the article), that's got to be your primary goal.