It's a pretty OK example of a negative externality. A little like polluting: Just dumping your waste into the environment is business-wise an excellent decision. You avoid the cost and everyone else has to deal with the downsides.
Polluting is indeed an excellent business decision. The thing about apps is that all of them are polluting, just some of them are worse than others. And we tend to fill all available resources, so over time it only gets worse.