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I think cowards is the wrong word - more like opportunists. Like you said, almost no one wants to go to jail for "shareholder value" or a 10% bonus.

> almost no one wants to go to jail for "shareholder value" or a 10% bonus.

Almost no-one gets that choice.

The choose a risk of going to jail for a more likely bonus.

But they don’t, because there is no risk. If there was, many wouldn’t take it

Many =/= all.

The coward part was to stress his later point that they'll all fall in line like a herd of animals.