The existing information is mostly blogspam from non-experts who try to make a quick buck. They only recommend the two brands with an affiliate program.
I wrote a better guide with help from competing insurance experts. The information is clear and succinct without oversimplifying things. It addresses the specific needs of immigrants.
Then I turned the advice into an interactive recommendation tool. People get clear, specific advice in a few seconds.
The best advice is "don't choose yourself, talk to a broker". The problem is finding a honest one. It took me years to vet a good one. After testing him for a year, I have set up an affiliate partnership from scratch with him. The partnership incentivises honesty and neutrality, because he has a lot of skin in the game.
I'm super excited about it. I can't overstate how much of an improvement it will be. Readers get far better advice and easy access to an expert. The broker gets a steady stream of well-informed leads. I get a commission for my trouble. It's a win-win-win situation.