As opposed to OP. Which adduces so little evidence for the claim about reading obituaries that a rando like me could actually write a more persuasive argument for the benefits of reading obituaries (because I at least wrote one thing tenuously inspired by reading an obituary the other month: https://gwern.net/traffic-lights ).
Even the most shameless periodical usually tries for at least 3 anecdotes, no matter how dubious and strained, before declaring it the hot new trend or It Is Known fact.
* One of Sawyer's research topics, as it happens.