As opposed to OP. Which adduces so little evidence for the claim about reading obituaries that a rando like me could actually write a more persuasive argument for the benefits of reading obituaries (because I at least wrote one thing tenuously inspired by reading an obituary the other month: https://gwern.net/traffic-lights ).
Even the most shameless periodical usually tries for at least 3 anecdotes, no matter how dubious and strained, before declaring it the hot new trend or It Is Known fact.
* One of Sawyer's research topics, as it happens.
Interesting, what's your recommended resource for learning more about this?
I don't know if the concept of "point of no return" is really such an obscure thing. It was part of my standard Illinois drivers education in the mid-00s. Every drive I did with the instructor he'd ask me to call it out when we approached a signal.
from https://edoc.hu-berlin.de/items/a8357c0b-1e41-4eff-8ad1-fe3b...
reading the obits might fall under "cultural exposure".
1. "Functional fixedness" was explored in a classic Candle Problem[1] found that high drive (ie rewards on a deadline) led to fewer subjects solving the problem.
2. Quality versus quantity. Sadly I can't find the TED talk (likely a decade ago?) that I saw about this but the basic idea: give subjects some kind of design problem (paper airplanes, egg drop, bridge building) and a metric measure them by. Then split them into two groups; one you measure on how many they build and the other on how well their final product is. I think there may have been some intermediate evaluation step as well, wish I could find the original research. Paradoxically, the quantity group wins on quality scores. Lesson being not to focus on perfecting your first solution.
We, since I will gladly agree with the criticism and add myself to that side, are asking for one example of the supposedly creativity-inducing action to have even perhaps tangentially produced some sort of creative insight.
As an example I would submit that the simple advice of "take a walk/shower" has much better attestation for prompting creativity than "read the obituaries". It hardly seems like a stretch to ask the author to provide even a single example of this achieving something.