I grew up with an (already old, and by the time we got rid of it years later, hilariously rusted-out and with tires containing more fix-a-flat than air) Scout and their announcement ad for the electric one hit a bullseye with me.

I don't really do new cars (too expensive) but damn... if I had enough cash to not give a fuck, they'd have been well on their way to selling me one just with that ad. Really well done.