You Need Customers to Succeed in Small Business
Unless you're AI, social network, or one of many other examples of start-ups having a large valuation despite not having obvious customers.
Unless you're AI, social network, or one of many other examples of start-ups having a large valuation despite not having obvious customers.
They're definitely classified as small businesses but they're on a different track. That being said I think both "tracks" could learn from each other despite having different problems. They can even share goals.
You might not need customers initially if you raise 200 Million for your AI startup, but eventually you will, unless you maintain escape velocity or sell. I think it's more likely that chasing word-of-mouth marketing is an excellent goal for all companies and thinking you're above that will increase your risk.
You're definitely right about the difference and thank you for mentioning it.
I do think that the point of the article can still be applied to both types of business. The point I take from the article is more about not missing out on your identity or thinking your britches are too big, which could be applied to startups as well.