That massively limits your audience. And without something like the EU's Digital Markets Act locked down platforms like iOS would be a non-starter as well.

I don't think YouTube is going to feel compelled to change their UI if 1% of users are using some alternative UI off of Tor.

You might be surprised to learn just how much technology and entertainment you can live without.

Don't forget two sided markets. Now that your mother in law is on Facebook and is never going to jump platforms, you are stuck on Facebook.

I find it shocking how many community organizations are completely dependent on Meta. I saw a poster for a club that gets together to play board games that simply had a heading that said "Board Game Club" and a QR code but no meeting times or places, no contact phone, email or web site url. The QR code points to... a Facebook page. If you want to engage with this organization you have no choice but to use Facebook and be subject to their system of pernicious personalization.

Many student organizations at Cornell use Instagram as their primary or only communications tool. There are so many problem with that, not least that you can't engage with that platform without giving a mobile phone number with a real cellular carrier and that doesn't have metadata about events so you get notifications on your phone about events that happened a month ago. It's absurd, but you'd make yourself a hermit if you eschewed these platforms.

> That's how Windows got their share and its how Chrome, Facebook, Google, etc, retain theirs.

That seems counterfactual when talking about Chrome. Microsoft has tried every trick in the book - short of simply blocking Chrome - to get people using Edge on Windows. It's been somewhat effective, but Chrome still retains a dominant lead. This is entirely due people going out of their way to install Chrome.

> these behaviours give a competitive advantage

That's not inherently the case. Scummy dark patterns like these might show short-term advantages in numbers, but doing that burns user trust.

It's a pretty stark difference between classes of companies. Consider how people feel about Comcast and Facebook, versus how people feel about Stripe and Vanguard. (Random examples of companies with wildly different reputations.)

I'm not suggesting that a few people doing this is enough, or that individual choice is going to be successful. But I do think it's one of many reasons for people to systematically use Open Source wherever possible, and it's a case study in what you get by doing so.

I think we’re seeing the effects of Microsoft’s treatment of their users. Windows 11 has been out for years now and we’re a few months away from Windows 10 being unsupported, but 10 is still the most popular version of Windows. I expect that hundreds of millions of users will choose to run 10 unsupported rather than upgrade to 11. Since 11 came out, desktop Linux market share has increased from 1.5% to 4% and Mac OS has seen significant gains as well. I think the more relevant factor is that Microsoft simply doesn’t care. We reached “peak desktop” in the mid-2010s and now Microsoft is simply following the MBA playbook of what to do when you have a widely used product in a market that’s stopped growing (spend the bare minimum on maintenance, redirect revenue to developing products in markets that are growing like cloud and AI services, use your market position to push existing Windows customers to use your new products in growth markets).