There is a middle ground between a carefully curated list of vendors and any company can fill out some paperwork and signup.
It is tough (seemingly impossible) for the middle ground to exist in this environment.
https://www.youtube.com/watch?v=TWF74KMRq04
We as an industry are seen as defined by crap/enshitification now. The world gave us good faith, cheered us on, mostly excitedly hyped us. And we picked, by small choice after small choice, this.