> Google has been heartened to see the advertising industry taking privacy more seriously. As a result, Google won't be pushing that cookie dialog to users.

The advertising industry never ever cared about anyone’s privacy. Quite the opposite.

Same for Google, Google is a company. It cares about money income, that’s all. This change gave them even more control on the web.

They just had too much pushback from the advertising industry and a wrong timeline with the DOJ and the antitrust lawsuit. That’s the reason they canceled their plan, anything else is PR BULLCRAP.