They really have to sell it by minimising the price differential and reducing the lead time.
This is the same old tired argument Apple made about iPhone screens - complain about inferior aftermarket parts while doing everything in their power to not make the original parts available anywhere but AASPs. Except here we have the literal same parts with only a difference in the firmware vendor string.
On the other hand, an NVMe drive from Crucial that lied about syncing data caused a write hole in ZFS and the associated pool broke to the point where we could only mount it with lots of flags in read only mode.