The problem is the average person doesn't care very much or understand it.

If you ask anyone if privacy matters they will of course say yes. If you ask them why they use software with telemetry or websites with Google Analytics they will simply shrug.

If you ask them if it's alright for the NSA to collect and analyze data from everyone they will say yes and they have nothing to hide.

People don't know what privacy is. They don't know what they are fighting for or where the fight is taking place.

If you take that and then add encryption to the mix... and you have politicians and agency plants talking about "saving the children from online pedos" by banning these "encryption apps and technology"....