I, and many others, associate chocolate with desserts and sweets. Having a small amount of this 90% chocolate does what I said, reduces my cravings for harmful sweets with LOTS of sugar.
Fruits are great, but they contain a LOT more sugar (per serving) than 4g. I do eat fruit (with plain yogurt and nuts) once a day, to balance my diet. And, I do feel having it after dinner is a good dessert replacement. It's not enough, though, to reduce my cravings for sugar.