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Always the way with these, makes you wonder if the crazy expensive ebay listings (and maybe even some sales) are part of the marketing campaign.

Highest I could find was $250 for 4.

https://www.ebay.com/sch/i.html?_nkw=trader+joes+mini+tote&_...

I feel like this shows up in any news article about resale markups of trendy merch - the highest-price listing gets the headline, regardless of if it ever sells. I get that these soft-news articles are more about driving traffic to the site than quality reporting, but I'm still surprised (and annoyed!) that these easily disprovable eye-grabbers are omnipresent in this class of story.

Edit: further example - come on, man https://www.delish.com/food-news/a64457108/trader-joes-mini-...

One person working on the campaign puts up the listing, and another "buys" it on eBay etc.

Then it's technically somewhat true-ish that "one sold at that price".