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They're maxed out on customers so about the only things they can do are increase prices or make cuts. It's always just so they can bump up their quarterly reports. Only private companies risk doing anything decent any more because they're not tied to investors' whims.

The cancer school of thought, insist endless growth will be possible and must be pursued, despite all the evidence to the contrary.

I think Steve Jobs said it best. https://www.youtube.com/watch?v=Qo8zdPNMRdY

Maybe there's a "corporate artist" market. You know, where the big company picks up the tab.

What did unity do?

Made a decision to make you pay per install of your game. Including reinstalls.

The development community took it so well it lead to CEO stepping down and reversing of the decision.