In a lot of cities the broadcast towers are concentrated in the same place, I wonder how effective it could be.
Due to how OFDM works, I suppose the idea here is to intentionally send a heterogeneous signal on a few non-overlapping subcarriers (for single-frequency networks) or on different transponders at different locations (since single frequency networks aren't as common in the US due to how broadcasting evolved there, although ATSC 3.0 apparently also allows single frequency networks).