This is a spot on analysis. Bluesky and Mastodon are full of people that felt and continue to feel disenfranchised and excluded. They embraced Bluesky because it reminded them of what Twitter used to be and had found themselves what they felt was a relatively safe space.

Companies like Adobe and other major tech players have enabled the hostile environment we see growing every day. It’s no wonder that disingenuous posts like this from predatory companies receive such a backlash.