Richard Mille watches, priced at $500,000 or more per piece, are primarily used by wealthy individuals, elite athletes, and Hollywood stars.
I'm assuming the two latter categories are sponsored to get the first category to buy?
I just know these brands from F1 where the drivers are sponsored, which is very obvious from the way they wear them.
As I'm saying this, I realize selling a thousand of them probably isn't a crazy volume.