That’s because WeChat has really taken off in China. So there are companies in different markets trying to replicate that. And, well, from business perspective it does make sense. If you manage to pull it off, the reward is massive.
Yeah definitely. I'm not oblivious to the potential gain to the business. I'm just frustrated with the user experience of the core banking products. And it seems like this is the direction other banks might like to follow.
I feel you. Having a chat function is the last thing I want in my banking app lol.