Great points! Would love to discuss with you more offline.

We source some of the highest quality cotton available. We use essentially the same quality that you might see on a Cuchinelli, Zegna or Kiton polo - which retail for $250 - $400 at Niemans or boutiques. We sell our polos, private label into some high end boutiques for $175 and $195 (retail)- using the same fabric we offer online. I agree, we need to do a much better job at marketing and branding though. And I really liked your comments about creating a visceral attachment to the garments. Stay tuned for that and please stay in touch with us! Are you in marketing?