> Amazon Go: Early on, Amazon was clear that it was testing “Just Walk Out” tech — and it was known (at least in tech circles) that they had humans reviewing edge cases through video feeds. Some even joked about the “humans behind the AI.” > Their core claim was that eventually the tech would get better, and the human backup was mostly for training data and quality assurance. > They didn’t say, “this is 100% AI with zero human help right now.”
> Nate: Claimed it was already fully automated. > Their CEO explicitly said the AI was doing all the work — “without human intervention” — and only used contractors for rare edge cases. > According to the DOJ, the truth was: humans were doing everything, and AI was just a branding tool. > Investors were told it was a software platform, when it was really a BPO in disguise.