Fair, how about instead of S3 Express they call it S3 Max (One Zone). It doesn’t take a rocket scientist to come up with good product names, just copy Apple. Though I suppose what happens when engineers are left up to the marketing. :-)
I mean, surely a Mac Studio with an M4 Max must be the best, right? It's an entire CPU generation ahead and it's maximum! Of course, it's not... the M3 Ultra is the best.
Naming things is hard.