We’re currently in the golden age of LLMs as search engines. Eventually they’ll subtly push products and recommendations in their output to steer you toward specific things.
You mean like the golden age of speech recognition a couple of years ago when they claimed 80% of computer interfacing will be voice only?
Golden age as in, "this is as good as it gets", rather than "it will be better in the future".
Or it could be more like the golden age of search engines. It's hard to tell which way it will go because LLMs are a new technology. Some people see only its strengths. Some focus upon its weaknesses. What matters though is the long run, when we get over our initial reactions.
More like as in the Golden Age of Google search, where the product optimized for returning the best, most relevant, most reputable results. As in, pre enshitification.
Its already stained. And it was never golden so why care?
I assume you didn't try Google in the late 90s?
I did and calling it a golden age is not wrong compared to what we have now. I was referrimg to the golden age of „voice only“ here
by "eventually" they mean "at this rate, mid-next year, if not already"
No - they are all competing for eyeballs right now. They need to solidify their positions in terms of user habits and behaviors before they start pissing people off.
Voice interfaces have become ingrained in some people's lives thanks to either their on-device thing (siri) or there being a permanent listener in their house (alexa); I suspect the same thing will happen with LLMs when they get integrated like that, which is already happening with Copilot in every editor, Gemini in every Google product, and soon enough (if not already) Apple Intelligence and co in phones.