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> but knowing which products might satisfy it is not automatic.

Would not search + first party description solve that? It’s easy to create a page “you have problem A? Try our product B”.

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Of course it does, but this proposal entails banning search engines, right? I can imagine definitions of "advertising" that don't encompass search, but this author doesn't intend them; he explicitly states that he is not just classifying "paid" advertising of products as advertising but all "third-party" advertising, "full stop", and acknowledges this would make Google "cease to exist" in its "current form". He clearly intends his proposal to include banning search engines, entirely.

It doesn’t ban search engines, it prevents a company from making money with their search engine through advertising.

> It’s easy to create a page “you have problem A? Try our product B”.

How is that not advertising?

Because you’d have to search for and choose to see that page, not being fed a banner/pop up

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