I don't like the mechanism he chose to implement them, or the sharpness with which they were imposed, but I do think implementing actual proper reciprocal tariffs phased in over a reasonable period of time was a good idea. And I agree with you re: the service/goods issue. Them excluding services in their trade deficit calculation is by far the dumbest part of this plan.
I don't think "reputational harm" exists in international relations. I do think the terms of future bilateral negotiations may be less favourable to the US for a while but if they are too iniquitous they won't get ratified in Congress.
Maybe some significant 20+ year investment choices redirect. Some future 56th president will complain 47 laid the seed of this disadvantage. In every other respect after the noisy bit is over people do what they do.