$90 if you buy it, $80 if you ~rent~ ehm I mean "acquire" a temporary digital license.

my point being: due to the risks assumed (someone can click a button and rob the product from you), the rights lost (cannot exchange games with your cousin), and the general lack of consumer protections on digital rentals aka. licenses, I'm a firm believer that their price should be 20 to 50% of what a proper physical copy costs; starting from the fact that you cannot spend $80 on a game, enjoy it, then resell it for $60 or so as we all ought to be able to do in all cases no matter what.