I kind of disagree. I think there would have been better ways to present a design. For startes it would have been nice to know why specific decisions were made instead of just "we thought it was prettier".

Maybe usability studies, A/B test results and if at all possible some form of prototype, even if it is just static.

Plus the article lacks consideration for mobile and small screen platform (i.e. considering edge cases). In fact I'd go as far as to say it actively disregards them by choosing gigantic fonts and lots of useless whitespace in favor of useful content.