It’s worth pointing out that this is a perception that has been cultivated. Position the degree as first and foremost a job credential, cut state support, and force students and their parents to directly bear the cost for this supposedly individualized benefit through higher tuition. “The customer is always right” and no learning need occur.
“Starving the Beast” is a documentary on this topic: https://m.imdb.com/title/tt5444928/plotsummary/?ref_=tt_ov_p...