One of the most important, time-tested values is one of responsibility and honor. That means doing the right thing with the power that you do have, both by yourself and by others, even if it hurts you. We each are responsible for the environment (natural and man-made) that we inhabit, and to that extent it is our duty to help others and ourselves.
We have been given many, many resources at our disposal, and we bear the responsibility to use them well. Too often in our society we shirk that responsibility with the excuse "well, its not our problem".