The title is withholding key information while making a vague superlative claim, amongst other common clickbait techniques like talking in second person. IMO this title isn't good as-is, even just replacing `It's` with `BYD is` would be a huge improvement.

Thanks for being so thoughtful about this. I think you made the right decision, although I can see how others might feel otherwise since the guideline is so subjective.

I think the GP's issue is more with CNN's title than yours. You did well to follow the guideline, but I personally agree that mentioning BYD in the title would improve it, as the CNN title is very clickbaity.

The biggest click bait is the “It” which can clearly be seamlessly replaced with BYD, providing vastly increased utility at basically no increased complexity; no hard value determination needed. Intentionally removing useful information in an attempt to abuse the curiosity of readers and drive numbers is a type of enshittification in the news and information sphere.