I agree to a point with your thought on the costs. But to me a good bit of that is the fact they kept using more and more expensive machines that required an increase in pricing. There's no way someone can tell me that a classic stand up machine with a PC in the cabinet costs as much to buy/maintain as those huge behemoth cockpit games. These new machines may have been an attempt to counter consoles since most people will not put a race car cockpit game in their home, but for the most part were boring. Who wants to rock a fake horse forwards and backwards in a crappy rendition of a horse race? If the industry, in the US for me, had stayed away from that nonsense then I would have gladly gone to the arcade despite having a nice console at home. Right now I would love to be able to take my kids to an arcade like I remember having fun in despite having a nice console at home. But those arcades hardly exist any more. Even in local bowling alleys they have those stupid cockpit games.