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It's just an ad.

Exactly right.

Please forgive me, but these types of "info-mercials" articles and postings have no value. In my opinion, the most beneficial submissions are truly informational without trying to sell you something. A great example of this would be the following: http://news.ycombinator.com/item?id=4223731

I like the article that you linked to, but I'm not sure why you think this is an infomercial. I'm just saying that UX doesnt solve all problems, and onboarding is an important part of any product.

I don't think you really understand what user experience design is. Good design doesn't automatically mean stripping out features. There is a delicate balance between simplicity, complexity, achieving business goals and user needs that all designers must strive for.

And yes, this is an infomercial.

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