Loyal Kagi customer here, based on their posts and in my dealings with them, they are doing their thing and doing well
They are focused on privacy, do a great job of it, and their AI assistant is top notch (highly recommend you take a look, can choose from many models and swap out responses instantly, not even getting into the awesome search features)
Not commenting on your (good) who is the main audience question, rather the other point about if Kagi is doing well
I subscribed my girlfriend to it as well and tell people whenever the moment is appropriate
Really rooting for these guys to succeed long term
As an aside, when I got my Kagi subscription the first thing I did was lower Pinterest results