Because right now it’s clearly so far down, beneath dozens of other priorities, that expecting it to just happen one day seems futile.
The things it does may not seem important today, but back then even just my bandwidth costs were a significant percentage of my shareware revenue.
ObjC with manual reference counting wasn't much fun either; while we can blame Apple for choosing ObjC in the first place, they definitely improved things.
Now that the platform is cemented, they don't have an incentive to cater to developers.
The reality is that there was a long period of time where Apple built up lots of goodwill with a developer ecosystem that exceeded by many orders of magnitude the pre-iPhone OS X indie Mac developer scene.
There were many, many developers that hadn’t even touched a Mac before the iPhone came out, and were happy with Apple, and now are certainly not.
Another way to see it is that people who programmed for Mac OS already had reasons to be annoyed by Apple (e.g. 64bit Carbon). The iPhone let it get new people, who eventually found out why the pre-iPhone scene felt that way.
Unfortunately:
1) AVP is about 10x too pricy for games.
2) It's not clear if it can beat even the cheapest headsets for anything important for telepresence (higher resolution isn't always important, but can be sometimes).
Irregardless, you need the associated telepresence robot, and despite the obvious name, the closest Apple gets to iRobot is if someone bought a vaccum cleaner because Apple doesn't even have the trademark.
3) (a) is creepy, and modern AI assistants are the SOTA for (b) and yet still only "neat" rather than actually achieving the AR vision since at least Microsoft's Hololens, and because AI assistants are free apps on your phone, they can't justify a €4k headset — someone would need a fantastic proprieraty AI breakthrough to justify it.
And that hardware needs to be coupled with solid software to hook and keep people on this computer. So they can take more time to create more compelling upgrades and sand off more edges.
I think they need to desync all their OS's and focus on providing better releases. There really is no benefit to spending the day updating your Mac, phone, tablet, appletv, and HomePod. Especially when there are no good reasons to update. I feel like Apple became far to addicting to habit and routine that it's become more important to keep that than deliver product. Apple Intelligence is a good example of that.
Unrelenting bad press. People talking about nothing else but the decline of their software quality. We can already see that with the recent debacle which caused executive shuffling at the top of the company.
"Bad press" for their declining software quality is like people complaining there's no iPhone mini/SE anymore. Apple just doesn't give a fuck. They've joined the rest of the flock at chasing fads and quarterly bottom lines.
It was already the same story with AirPower (the wireless charging mat). They've pre-announced it, even tried to upsell it by advertising it on the AirPods packaging. It just turned out physics is ruthless.
TBH I've been increasingly sceptical about voice assistants in the "pre-AI" era. I sold my HomePods and unsubscribed from Apple Music because Siri couldn't even find things in my library.
No idea what changed, but it sucks.
I have almost the opposite problem this year. I tell the HomePod to turn the office lights on, it sometimes interprets this as a request to play music even though my library is actually empty, and the response is therefore to tell me that rather than turn on the lights.
Back in the pandemic, same problem with Alexa. Except it was in the kichen, so it said (the German equivalent of) "I can't find 'Kitchen' in your Spotify playlist" even though we didn't even have Spotify.
This is a solved problem since ~1970 -- they're just not spending enough time on it.
So you get rid of removable batteries so customers have to toss their phones away more often, you gimp other feature, you spend more money on advertising than you did actually developing the product (read this bit several times until it sinks in how crazy it is, yet that's how we are with every major phone, every major movie, etc), and so on.
I don't doubt that after 2020 the advertising budgets far outstripped the production budgets - multiple times; I am curious if that trend continues now, now that production isn't hamstrung by covid restrictions.
There are also entire "industries" designed to shield people who want to find quality content from big 'A' advertising.
https://www.youtube.com/watch?v=tGKsbt5wii0 For context John Sculley said "Apple was the marketing company of the decade" in the 80s and Kicked Jobs out of Apple
Today engineers have to put up a fight to do anything resembling craftsmanship.
Capitalism works this way because its customers, the investors, want it to work this way, because growth is how you get compound interest. Investors include anyone with an interest bearing bank deposit, a 401k, stocks, bonds, etc.
No growth means it would no longer be possible for an investment to appreciate.
I think of a similar thing when I see people complaining about how companies don't want to pay good wages. When you go shopping do you buy the $10 product or the $5 essentially equivalent alternative? Most people will buy the $5 one. If you do that, you're putting downward pressure on wages.
It's in your (purely economic) best interest for your wages to be high but everyone else's to be low. That's because when you're a worker you are a seller of labor, while when you're a customer you are an (indirect) buyer of labor.
Everything in economics is like this. Everything is a paradox. Everything is a feedback loop. Every transaction has two parties, and in some cases you are both parties depending on what "hat" you are wearing at the moment.
Equity returns ultimately come from risk premiums. (Which are small now in US equities BTW).
I’m invested in a microcap private equity fund that has returned >20-25% for years. They have high returns because they buy firms at 3-4x cashflow. You will get the high returns even with no growth. And with no increase in valuation. The returns are a function of an illiquidity premium.
With Apple explicitly, growth is expected given the valuation level. If it doesn’t grow, the share price will decline. So yes, in their case, firm is certainly under pressure to grow.
I also don’t agree with your “best interest for wages to be high and everyone else’s lower”. That is one aspect. It is more complicated. Consider Baumol Effect for starters.
Things like retirement, 401ks, etc., are society-wide institutions subject to macroeconomic rules.
Regardless: that kind of message doesn't feel like HN-worthy productive discussion.
Expecting users to change their daily habits in order to marginally improve the operating system of a trillion dollar company feels naive and a bit disrespectful to people who actually use these machines for work.
Even developers… the vast majority of developers ignored Apple for decades (and Apple was also hostile) and it managed to grow despite that.
Might as well ask people to contribute to Gnome or whatever so in the future everyone can go somewhere better. Feels way more feasible.
A sentiment which famously led Steve Jobs to respond that he doesn't understand this, because "people pay us to make that decision for them" and "If people like our products they will buy them; if they don't, they won't" [0]
So according to Steve Jobs himself, the only Apple-acknowledged way to disagree with Apple is to NOT buy their products, and by extend into the services-world of today it means STOP USING their products.
Now Steve Jobs doesn't officially run this company anymore, but I don't see any indication that this philosophy has changed in any way.
Most people are not going to migrate to Android, Windows, Linux or whatever else just to make macOS marginally better.
And it's fine: marginal quality improvements of a product are not the "responsibility" of consumers.
Nobody is saying “gosh, macOS is so damned unstable, but I’ve gotta use it, because…blue bubbles on my iPhone?
You’ve just read some story about a company you already hate and are parroting it.
It's not just "blue bubbles," but "blue bubbles" seems like a good shorthand to me. It's also things like Hand-off, or Universal Control, or getting Messages on both iPhone and Mac seamlessly, or being on the same WiFi network allowing your iPhone/Watch to work as a tv remote for the Apple TV even if you're just visiting a friend. Features that any platform can and does enable, but that do to Apples vertical can work seamlessly out of the box, across all the product lines, while securing network access in the ways most users will want, creating a continuous buy-in loop wherein the more Apple products you buy, the more incentive there is to buy exclusively Apple.
And it's a collective "you." If your entire family uses exclusively Apple products, then you'll be the only person who can't easily use eg the Apple TV in the living room, or the person "messing up" the group chats with "User reacted with Emoji Heart to [3 paragraph text message]," or the one trying to decide between competing network KVM software platforms so that you can use your tablet when your 12-yo can just set their tablet next to their laptop and get a second screen without any setup. Nevermind that these are all social engineering techniques that only exist BECAUSE Apple chose not to play nice with others, they still socially reinforce a deeper commitment to Apple products with each additional Apple product in the ecosystem.
I say this as someone "stuck in the blue bubble" with eyes open about what's going on. I'll keep picking Apple as long as they're a hardware-oriented company, because their incentives are best aligned with mine for the consumer features they are delivering (for now): consumer integration that sells hardware. It's insidious in its own way, but not like "hardware that sells eyeballs" (Google/Meta) or "business integration that sells compliance" (Microsoft).
That their own products depend on it because they developer their products in Mac. And that the professional people they pretend they cater to depend on Macs, and steadily move away.