One thing jumped out: many of the states with high rates of "always" lonely, also have high rates of "never" lonely. Many of these states are in the Sun Belt. The article ties those always rates to poverty, these are also states that have had a high in-migration in recent years.

Could this contradiction instead be that many of those who report being always lonely are those who have moved recently to the states, and who don't have the connection (often familial) that those who have been around longer, or who have stayed back in the "less lonely" states, have?