Or more accurately: The fixed cost for getting the dataline installed is extremely high, but once it's there and has no other use than sending data back to earth it's almost free to use. The only cost is the electricity used, and since it's on a nuclear battery that will run for many years you can discount that.
In other words: Send as much data back as you possibly can. Prioritise it and send the most important first of course, but don't ever let the line sit idle.