I'm frustrated with:

First-page Google results being 80% ads Amazon reviews gaming the system No transparency in recommendations

So I built Lumigo Lumigo that:

Only shows merit-based results Cites all sources (blogs/forums/reviews) Never takes ad money for products results

Questions for HN:

Would you actually switch from Google for product search? What killer feature would make it indispensable? How much do you care about seeing 'why' something is recommended?

Bonus Q: What's your worst product search horror story?