This is just G.657B3.
They are all proprietary in their coatings for sure, but it's made to a standard. The only thing is that it's not guaranteed compatible with old G.652 fiber if you try to fusion splice it.
You can get G.657A3 that is, if you want.
But this is representative of A3/B3 cables for sure, and easy to get.
AT&T fiber and Google Fiber actually use this particular stuff in their standard deployments.
Under the covers, most of the glass is usually corning clearcurve zbl (OFS actually makes their own i believe, but for others, less common).
The most common consumer cable these days is G.657A2/B2, which is easily capable of what you see in the video.
As for pricing, i'm not sure what you are paying, but this particular stuff is also easy to get (for a consumer) at 20 cents a foot or less. 1000ft is usually 200 bucks or better. Their are idiots on ebay trying to sell leftovers from fiber installs, but if you go to any really fiber cable seller, that's what you'll pay.
Here are totally custom cuts of 1.6mm outer for 0.25cents/foot:
https://www.fiberinstrumentsales.com/tlc-simplex-sm-clearcur...
if you want 3mm outer, it's 0.35cents/foot:
https://www.fiberinstrumentsales.com/tlc-simplex-sm-clearcur...
FIS is usually expensive, too. I didn't look hard since that seemed "cheap enough" already.
You can certainly get A1/B1 cable for like 18 cents/foot instead of 20, but if your contractors are crushing cables, seems a bit penny wise, pound foolish.
I also wouldn't run simplex cable, as it doesn't make sense anymore.
As expected, 6 fiber versions of the above cables are only marginally more expensive.