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Imagine what the usage data shows internally. While they can frame the statistics publicly any which way, it must be god awful low in a lot of their less prominent apps and features.

Now consider the Billions they've spent not only integrating, licensing, but also in opportunity cost towards other projects they could be working on.

I wonder if it will meaningly hurt Apple's reputation to the general public... they were doing so good with the m1 chip lines and to me it is fairly tarnished after chasing leprechauns for two years.

Totally -- I signed up for the beta/preview when it was announced, and TBH after it was enabled, I couldn't (and still can't!) really tell what's different! If they just had Siri ask Claude or ChatGPT, it'd be way better!

They over-promised and under-delivered.

Many of the most interesting features (like LLM Siri) were ultimately cut from ios 18. Maybe next year.